10% of what we make goes to charity. That part's non negotiable, it's built into how this brand runs. What's not fixed is which charity, or how often we switch it up, and that part's actually up to you.
We put a few causes in front of our community on our email list, on Instagram, and right here on the website, and whichever one gets the most votes is where that quarter's 10% goes. Everyone who votes gets a discount code, our way of saying thanks for actually caring enough to pick.
Here's an example of how it works, using our very first release.
For round one, we gave our community three options to choose from. NAMI (National Alliance on Mental Illness), because positive mental health messaging shows up in a lot of what we make, from the pieces themselves to the growth we hope they represent, and we're big advocates for mental health. Fashion Honors Autism, because we wanted the chance to support a Kansas City based foundation. We love this city and we want to keep pouring into it. And Apraxia Kids, because co-founder Cyrus Johnson was born with apraxia and has always wanted to give back to kids working through learning disabilities like it.
Those three are just an example of one release. Next quarter, or whenever the next round lands, there will be new options on the table, and our community votes again, with 10% going to whichever cause wins that round. So when you buy something from JOHNSONANDSCOTT, it's not going to one fixed foundation forever. It's going wherever our community decides it should go next, one cause at a time, all of them causes we're proud to stand behind.
We don't lead with this. It's not the headline when someone finds us for the first time. It's just part of how the label works, the same way reconstruction and collaboration are part of how it works. Buy something, and a piece of it goes somewhere the people wearing our clothes actually chose.
